Event: Sunset Half Marathon & Festival
Location: Margaret Hunt Bridge, Dallas, TX
Client: National Event Management Firm
Challenge: 3,000 runners. One narrow entry. And a safety system on the brink of failure.
Most events measure success by turnout or smooth logistics.
But what if the real measure is how many people you’re keeping safe—and how many sponsors and attendees you’re leaving in the dark?
At the 2018 Sunset Half Marathon, the margin between order and disaster was razor-thin. As runners packed onto a congested sidewalk leading to the start line, fencing wasn’t fully installed. The main PA system—just two stage speakers—was being drowned out by wind and traffic.
This was the moment most systems break.
But not ours.
SiCoustics deployed a fully wireless, battery-powered communication grid across the event space. Our patented SiCubes (smart speaker units) created a scalable emergency messaging network—without wires, without lag, and without relying on volunteers or DJs.
What Happened Next?
The event director identified the risk in real-time. With SiCoustics in place, he triggered a live message across the full route, rerouting thousands of runners before anyone got hurt. No shouting. No delay. Just immediate action.
This wasn’t just sound—it was strategic, scalable crowd control.
Why This Matters for Every Event
Without this system, the Sunset Half Marathon would’ve made headlines—and not for medals. Instead, organizers walked away with glowing feedback and a controlled, safe redirection of 3,000 participants.
This case exposed the invisible failure of traditional event sound systems:
👉 Inconsistent coverage
👉 Delayed or unclear communication
👉 Zero sponsor visibility in key areas
We turned every dead zone into a command zone—and every speaker into a dual-purpose sponsorship asset.
The SiCoustics Difference
✅ 100% Audio Coverage – No blind spots. No excuses.
✅ Emergency-Ready – Pre-recorded + live messaging built in.
✅ Sponsor Value Multiplied – Signage wraps every SiCube for maximum brand impact.
✅ Quick Setup – Wireless and cable-free. Installs in under 2 hours.
✅ Smart + Simple – One vendor for your entire event comms infrastructure.
Bottom Line ROI
Most AV setups are sunk costs. Ours is a sponsorship revenue engine.
By “wrapping” the event—sound + signage—we help organizers turn every inch of their footprint into monetizable impressions. Sponsors stay longer, pay more, and keep coming back.
“We’ve done this with events nearly identical to yours—same footprint, same budget concerns. The results speak for themselves.”
Want to See What This Looks Like at Your Event?
Let’s map out your venue with SiCoustics integrated.
We’ll show you the before-and-after—visually and financially.