Challenge: Festival sponsors frequently wish to be associated with community wellness and safety initiatives. However, traditional safety messaging—whether on posters or signage—is often missed by attendees amid the excitement and noise of a live event. Sponsors need a way to both amplify their branding and communicate public service messages effectively.
Solution: SiCoustics implemented its Wrap Your Event signage in combination with SiCube wireless speaker systems at a hypothetical outdoor music and arts festival. Each SiCube unit displayed branded sponsor safety tips while simultaneously broadcasting pre-recorded audio reminders and announcements tailored to promote sponsor-backed safety initiatives.
Implementation:
- ✅ SiCubes were wrapped in high-visibility, sponsor-branded messaging focused on hydration, crowd safety, and emergency exits.
- ✅ Audio content was programmed to cycle safety announcements every 10–15 minutes, integrating sponsor taglines.
- ✅ Units were placed near entry gates, food courts, rest zones, and medical tents to maximize exposure.
- ✅ Messaging adjusted in real-time using SiCoustics’ remote audio management tools.
Results:
- ✅ A projected 25% increase in visibility for sponsor messages based on engagement tracking and attendee surveys.
- ✅ Festival-goers expressed higher awareness of safety protocols and sponsor involvement.
- ✅ Organizers appreciated the added value and credibility that safety-minded sponsors brought to the event.
ROI: Sponsors reported increased trust and association with public welfare, along with stronger brand impressions—particularly among families and older attendees concerned with safety and logistics.
Conclusion: By turning essential safety messages into branded, multi-sensory experiences, SiCoustics empowered sponsors to stand out as proactive contributors to attendee well-being. Wrap Your Event not only reinforced sponsor identity—it enhanced the overall safety and experience of the event.