Challenge: Running events stretch across miles of outdoor space, making it difficult for sponsors to consistently communicate with participants and spectators. Safety messaging is critical, but visual signage alone often lacks the reinforcement needed to ensure participant awareness. Sponsors are looking for high-visibility, high-impact methods to tie their brand to wellness and safety without disrupting the event experience.
Solution: SiCoustics deployed Wrap Your Event signage and SiCube wireless audio units at a hypothetical community running event. The SiCubes were wrapped with branded sponsor safety messages and paired with the Music for Miles audio network to provide consistent, clear safety reminders throughout the racecourse.
Implementation:
- ✅ SiCubes were positioned at key points including start lines, mile markers, hydration stations, medical zones, and finish lines.
- ✅ Visual signage displayed sponsor-branded safety messages like “Stay Hydrated” or “Know the Nearest Medical Tent.”
- ✅ Audio announcements reinforced messages every few minutes with sponsor tags, such as “Brought to you by [Sponsor Name].”
- ✅ Wireless setup enabled rapid repositioning for event route changes and ensured complete coverage.
Results:
- ✅ Runners reported greater awareness of hydration zones and safety information.
- ✅ Sponsors gained enhanced visibility along the entire course, not just near vendor booths.
- ✅ Organizers valued the seamless integration of sponsor support with public safety goals.
ROI: Sponsors experienced higher engagement metrics and brand affinity, especially when tied to essential wellness messaging. Safety branding helped increase ROI by connecting positive associations with sponsor names.
Conclusion: Wrap Your Event, powered by SiCube and Music for Miles, delivers a unique way to amplify sponsor visibility while improving participant safety at large-scale outdoor running events. This blend of visual and auditory messaging ensures sponsors are not just seen—but heard and remembered.