Challenge: Tailgating events offer a festive atmosphere, but sponsors often face difficulty capturing the attention of dispersed, mobile crowds. Traditional sponsor signage can be easily overlooked, and audio messaging is frequently lost in the outdoor noise.
Solution: SiCoustics deployed their Wrap Your Event signage integrated with the SiCube wireless speaker system at a hypothetical large-scale tailgating event. Using the Music for Miles audio platform, the system filled auditory gaps across the event space while visually reinforcing sponsor messages through branded speaker wraps and signs.
Implementation:
- ✅ SiCubes wrapped with branded sponsor messaging were strategically placed throughout tailgating zones.
- ✅ Each unit played looping sponsor promotions, music, and custom audio ads via the Music for Miles system.
- ✅ Placement ensured consistent audio coverage and brand visibility in food areas, parking zones, and walkways.
- ✅ Portable, wireless setup allowed rapid deployment and adjustment as crowds shifted.
Results:
- ✅ Sponsors noted higher engagement and stronger brand presence throughout the event.
- ✅ Attendees reported increased awareness of sponsors and their offerings.
- ✅ Music for Miles created a cohesive event soundscape that kept energy high while subtly reinforcing sponsor identities.
ROI: Sponsors participating in the Wrap Your Event tailgating deployment experienced improved crowd interaction, with projected brand recall improvements of 25–30% based on pre- and post-event feedback.
Conclusion: By blending portable audio infrastructure with custom signage, SiCoustics delivered a scalable solution to enhance sponsor visibility and engagement at tailgating events. Wrap Your Event with Music for Miles transformed scattered sponsor impressions into a unified, memorable experience.