Challenge
Running events stretch across miles of city streets, parks, and neighborhoods. Coordinating communication across such expansive spaces is a logistical challenge—and ensuring runners and attendees are informed, safe, and engaged is even harder.
Complication
Most races use loudspeakers only at the start and finish. In between, it’s a communications desert. When emergencies arise—or when sponsors want recognition—there’s no scalable, location-based method to deliver important audio messaging throughout the course.
SiCoustics’ Strategic Approach
Using the Wrap Your Event system, SiCoustics deployed a network of synchronized, wireless speakers across the race route, paired with sponsor-driven safety messaging:
- Pre-scripted safety reminders and sponsor credits timed to mile markers
- Announcements highlighting hydration points, emergency protocol, and heat advisories
- Seamless integration of branded audio messages with signage at high-traffic zones (water stations, medical tents, porta-potties)
This dual-purpose strategy turned safety messaging into sponsor visibility.
Outcome
- Increased runner awareness of course safety procedures
- Enhanced sponsor visibility—branded announcements tied to course milestones
- Positive feedback from race organizers, who saw improved coordination and audience engagement
“This was the first year our sponsors were thanked during the race—and our runners knew where to go and what to do at every turn.”
Hear an example announcement: Sponsor Safety Sample: